Tumblr Updated Reblogs To Function More Like Tweets And Users Hate It

Tumblr has overhauled its reblogging characteristic to adhd caller options for interacting pinch chained posts, and it hasn’t gone down good pinch galore of nan platform’s users. The update announced by Tumblr connected Monday enables users to like, reblog, and reply to immoderate station nestled wrong a reblog chain, pinch consequent reblogs having their ain statement counts alternatively of a azygous aggregated fig for each type of nan post.

Visually speaking, nan changes break up Tumblr’s iconic collapsed reblog concatenation UI — thing agelong considered to beryllium a portion of nan platform’s halfway personification acquisition — into abstracted posts. In its announcement for nan update, Tumblr moreover acknowledges that “the reblog concatenation is 1 of nan things that makes Tumblr dissimilar anyplace else.”

The caller acquisition looks person astatine really reblogs behave connected X, Bluesky, and Threads. And nan similarities haven’t gone unnoticed by galore Tumblr users who are now pushing backmost against nan level becoming “another Twitter look-alike,” and opportunity nan updated reblog chains are harder to follow. Users person besides flagged that nan changes whitethorn effect really creators interact pinch their audiences connected nan level because they won’t beryllium notified of immoderate comments, likes, and shares connected nan reblogged versions of their posts.

“I person been connected Tumblr for 16 years and this whitethorn beryllium nan worst alteration you person ever introduced,” one personification connected X said successful consequence to nan update. “It breaks a basal measurement nan organization works. Who asked for this?”

Tumblr has since acknowledged nan backlash, but still plans to rotation retired nan update. On its Changes relationship for level updates, Tumblr said its “very clear that you each person beardown feelings” astir nan caller reblog system, and that personification reactions will beryllium monitored “as this rolls retired complete nan adjacent fewer days and you research it.”

With much than 35,000 overwhelmingly antagonistic comments connected nan Tumblr announcement, I’d opportunity users are making their “strong feelings” known.