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Death. Taxes. All your streaming services getting a small much costly each nan time. These are nan caller certainties successful life, it seems.
Netflix has raised nan costs of its subscription many times successful caller years. Disney Plus, Prime Video, HBO Max, Paramount Plus, Peacock — practically immoderate work you tin sanction — charges much per period than it did a fewer years ago, and galore of them person introduced advertisement breaks. As customers cancel cablegram much quickly than anyone expected, nan studios and distributors are looking for a measurement to dress up nan mislaid revenue. Good shows, unrecorded sports, and movies are much successful request — and frankincense much costly — than ever.
And aft a decade of spending money for illustration it was going retired of style because each investors cared astir were subscriber numbers, companies are looking for immoderate measurement they tin to amended their bottommost line. They’re cracking down connected password sharing, canceling shows for nan taxation breaks, and moreover trading prized contented to different platforms. But nan astir communal strategy is simply to complaint you, nan viewer, more.
We’re search each nan value increases and different changes from streaming services truthful you tin make judge you’re only paying for what you want. (We’ll besides see discounts and deals, though those look to hap little and less.) Here’s nan latest:

Netflix is raising prices again


Illustration by Alex Castro / The Verge
Netflix’s prices conscionable went up, pinch its cheapest, ad-supported tier now reaching $8.99 / period (up from $7.99 / month), according to an updated support page spotted earlier by Android Authority. The modular and premium plans are besides getting a hike, going from $17.99 to $19.99 / period and $24.99 to $26.99 / month, respectively.
The streaming elephantine last raised its prices successful January 2025 and has made a number of updates to its level since then, including getting into video podcasts, continuing a push into unrecorded events, and revamping its interface connected both its TV app and mobile. It besides nearly acquired nan Warner Bros. studio and its streaming service, HBO Max, earlier getting outbid by Paramount.
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Amazon Prime Video astir doubles nan value to spell ad-free and watercourse 4K video


Starting April 10th, Amazon’s ad-free Prime Video subscription will beryllium rebranded arsenic Ultra arsenic its value increases to $4.99 per month from nan existent $2.99. Once it launches, it will besides beryllium nan “exclusive” measurement to entree 4K/UHD streaming, removing 4K streaming entree from Prime subscribers who don’t salary extra.
Paying nan other 5 bucks for Ultra will besides get you support for up to 5 simultaneous streams and up to 100 downloads, arsenic good arsenic entree to some Dolby Vision HDR and Dolby Atmos audio. There are upgrades for Prime subscribers without Ultra aft April 10th that will bring Dolby Vision (in 1080p) backmost after Amazon removed it from nan scheme successful 2024, positive increases for some downloads (going up to 50 from 25) and simultaneous streams (going up to 4 from three).
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Crunchyroll is raising prices again


Image: Crunchyroll
Crunchyroll is raising its prices successful nan US and “select world markets,” including nan first value hike to its lowest-priced tier since 2019.
Here are nan value changes, according to Crunchyroll:
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Paramount Plus is getting a value hike successful early 2026


Illustration by Alex Castro / The Verge
Paramount Plus is going up successful value again. As portion of its earnings study released connected Monday, Paramount announced that it will raise prices for subscribers successful nan US connected January 15th, 2026, bringing nan ad-supported Essential scheme from $7.99 to $8.99 per month, while nan ad-free Premium scheme will spell from $12.99 to $13.99 per month.
Paramount says nan value summation will “fuel continued reinvestment successful nan personification acquisition and present an moreover stronger slate of programming” going forward. Like galore different streamers, Paramount has hiked nan value of its streaming work connected an almost yearly basis. Paramount Plus raised prices successful 2023 earlier hiking them further past June. It besides precocious raised prices successful Canada and Australia.
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HBO Max is raising prices for nan 3rd twelvemonth successful a row


Image: The Verge

Apple TV Plus is getting much costly and will costs $12.99 per month


Image: Alex Castro / The Verge
Apple is raising nan value of its streaming service. The institution announced connected Thursday that its $9.99 per period subscription will now costs $12.99 each month, marking a $3 value increase.
The value summation will spell into effect instantly for caller subscribers, while existing ones will spot nan changes reflected 30 days aft their billing rhythm ends, Apple spokesperson Tom Neumayr confirmed successful an emailed connection to The Verge.
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Roku’s caller ad-free video work only costs $2.99 per month


Today, Roku announced nan forthcoming presence of Howdy, a caller monthly subscription work that will springiness its users entree to a monolithic catalog of on-demand films and series. Like different streamers, Howdy will characteristic a action of programming licensed from different studios, including Lionsgate and Warner Bros., arsenic good arsenic immoderate of its Roku Original productions for illustration Weird: The Al Yankovic Story. But Howdy will beryllium ad-free, and astatine $2.99 a month, it’s overmuch cheaper than different players successful nan streaming abstraction — each of which person gradually raised their prices successful efforts to boost profits.
In a connection astir nan service, Roku laminitis and CEO Anthony Wood said that Howdy is “designed to complement, not compete with” other, much premium platforms. Wood besides stressed that Howdy costs little than a cup of java and insisted that Roku is trying to meet customers wherever they are by offering Howdy astatine specified a comparatively debased value point.
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Peacock is raising its prices by $3


Image: Alex Castro / The Verge
A subscription to Peacock is astir to costs more. NBCUniversal announced connected Thursday that it’s raising nan value of its ad-supported Peacock Premium from $7.99 to $10.99 per month, while its ad-free Premium Plus scheme will spell from $13.99 per period to $16.99 per month. News of nan value hike was first reported by Vulture.
For caller customers, nan value summation will spell into effect connected July 23rd. Existing subscribers will spot nan hike connected aliases aft August 22nd, depending connected erstwhile their adjacent measure is. Peacock’s yearly plans will spot akin increases, pinch Peacock Premium now priced astatine $109.99 per twelvemonth (up from $79.99) and Premium Plus costing $169.99 (up from $139.99).
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Max’s password sharing crackdown is astir to get serious.
Warner Bros. Discovery streaming caput JB Perette said during an net telephone connected Thursday that paid sharing prompts “will commencement getting firmer and much visible” successful nan coming months. Max added a $7.99 per period Extra Member option past month, which lets viewers stock their password pinch personification extracurricular their household.

Max is going to make you salary for group you stock your password with


Image: The Verge
Max has go nan latest streaming work to clamp down connected password sharing. Warner Bros. Discovery announced connected Tuesday that Max will complaint an other $7.99 per period to adhd personification to your relationship extracurricular your household.
The new “Extra Member Add-On” allows subscribers crossed each tiers to induce a friend aliases family personnel to create a abstracted relationship pinch their ain login credentials. These members tin watercourse from 1 instrumentality astatine a clip and “enjoy each different benefits included successful nan superior relationship owner’s guidelines plans,” according to Warner Bros. Discovery. Subscribers tin only adhd 1 other personnel per account.
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Plex Pass is going up successful value — and now you’ll request it for distant playback


Image: Plex
Plex is raising nan value of its Plex Pass from $4.99 to $6.99 per period and gating a cardinal characteristic down nan subscription. Starting April 29th, users who want to watercourse contented from their media server extracurricular their homes – and fto different group entree it for free – will request a Plex Pass subscription.
The value hike goes into effect connected April 29th and will besides bring its yearly scheme from $39.99 to $69.99. The life scheme will summation from $119.99 to $249.99. This alteration will impact caller and existing subscribers, isolated from those who already paid for a life subscription.
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Max’s ad-supported tier is losing CNN and nan Bleacher Report


Image: Cath Virginia / The Verge
Though Max has ever said that it planned to complaint more for entree to its CNN and Bleacher Report Sports add-ons, nan value hikes are coming successful a roundabout way, targeted astatine subscribers of nan streamer’s cheapest tier.
Max announced coming that it nary longer intends to complaint subscribers of its Standard ($16.99 / period aliases $169.99 / year) and Premium ($20.99 / period aliases $209.99 / year) tiers an other $9.99 a period for CNN Max and Bleacher Reports Sports. The add-ons will beryllium removed from Max’s ad-supported tier ($9.99 / period aliases $99.99 / year) opening connected March 30th, however, meaning that subscribers will person to move up to much costly tiers should they want to support watching unrecorded sports and news.
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Amazon Music Unlimited is getting a value hike


Illustration: The Verge
Amazon has raised nan value of its Music Unlimited work successful nan US, Canada, and nan UK, arsenic reported by The Hollywood Reporter. In an update connected its website, Amazon says it’s raising nan value for Prime members from $9.99 to $10.99 per period (or $99 to $109 / year), while nan scheme for non-Prime members is going from $10.99 to $11.99 per month.
The Unlimited Family Plan, which lets up to six group perceive to euphony astatine nan aforesaid time, is besides expanding from $16.99 to $19.99 per period (or $169 to $199 / year). The value alteration went into effect for caller subscribers connected January 29th, 2025, while existing customers will person to salary nan updated pricing erstwhile their subscription renews, aliases connected aliases aft March 5th, 2025.
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Netflix won nan streaming wars, and we’re each astir to salary for it


Illustration by Nick Barclay / The Verge
Whenever Netflix raises its prices — which seems to hap astir arsenic often arsenic Ben Affleck falls successful emotion pinch an A-list personage — nan institution ever gives nan aforesaid reason. It needs nan other money, you see, successful bid to support investing successful nan benignant of programming and merchandise its 302 cardinal subscribers demand. That’s really nan modular monthly value of ad-free Netflix jumped from $7.99 to $17.99 complete nan people of the past 13 years, including a $2.50 jump conscionable announced during nan company’s caller net report. There’s still a $7.99 monthly plan, of course, but that 1 includes ads — and it’s a dollar much costly than it was a week ago.
But let’s beryllium existent pinch each other. You want to cognize why Netflix keeps raising its prices? Because it can. Because Netflix won. The remainder of nan streaming manufacture is competing ferociously complete a finite excavation of money, dealing pinch carriage disputes because of dwindling subscriber numbers, and panicking complete nan early of TV. Netflix is the early of TV.
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Fubo’s cheapest streaming scheme is now $85 per month


Image: Cath Virginia / The Verge
Fubo has raised its English-language streaming scheme prices by $5 each, pinch a Fubo spokesperson citing “rising costs from our programming partners,” reported The Streamable yesterday. Fubo’s Essential and Pro plans now commencement astatine $85 a month, while its Elite scheme has gone up to $95 monthly.
“We only make adjustments erstwhile necessary,” a Fubo spokesperson said to The Streamable, “and we’re committed to keeping Fubo competitory while ensuring our subscribers person entree to nan channels, features and unrecorded events they enjoy.”
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Amazon’s push to make Prime Video profitable.
According to The Information, Amazon CEO Andy Jassy was irritated by nan costs of shows for illustration LotR: The Rings of Power and Citadel and has pushed for nan video work to beryllium profitable by nan extremity of this year. As Netflix raises prices, Prime is promoting shows from competing services and focusing much connected unrecorded sports than originals.
Amazon’s betting that sports tin much reliably tie audiences to nan Prime Video work than caller movies and shows, importantly boosting its advertisement revenue, according to aggregate group acquainted pinch its strategy.

Remember erstwhile Netflix was conscionable $7.99?
The value of Netflix’s modular scheme has much than doubled since 2011, pinch its new value hike bringing it to $17.99 / month.

Netflix is raising prices again, arsenic nan modular scheme goes up to $17.99


Illustration by Alex Castro / The Verge
Netflix is raising prices yet again. In its latest net report released Tuesday, nan streaming work announced that “we are adjusting prices coming crossed astir plans” successful nan US, Canada, Portugal, and Argentina.
As shown connected Netflix’s plans page, nan ad-supported tier is expanding from $6.99 to $7.99 per month, while nan modular ad-free tier will spell from $15.49 to $17.99 per month. Its highest-priced premium tier is besides expanding from $22.99 to $24.99 per month. The value hikes will spell into effect during subscribers’ adjacent billing cycle, according to Netflix spokesperson MoMo Zhou.
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Discovery Plus is raising its prices


Photo Illustration by Jaque Silva/NurPhoto via Getty Images
Discovery Plus is going up successful price, pinch its ad-supported scheme going from $4.99 to $5.99 per month, and its ad-free scheme expanding from $8.99 to $9.99 per month. The value hike will spell into effect instantly for caller subscribers, while existing subscribers will spot nan alteration during their adjacent billing rhythm aliases aft February 7th.
Discovery Plus raised nan value of its ad-free plan for nan first clip successful October 2023. Following the motorboat of Max, Discovery Plus remained a standalone subscription contempt astir of its contented appearing successful Warner Bros. Discovery’s flagship streaming service. Discovery Plus has a operation of shows — ranging from ultra binge-worthy to ultra cringe-worthy — from channels for illustration HGTV, TLC, nan Discovery Channel, Investigation Discovery, Magnolia Network, and others.
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YouTube TV is letting immoderate subscribers clasp disconnected that value hike


Illustration by Alex Castro / The Verge
YouTube announced a hefty subscription value summation this week that will sprout nan monthly costs up by $10 to $82.99 connected January 13th for existing members (or now, if you motion up today). Some subscribers are staving disconnected nan hike utilizing nan time-honored contented of threatening to cancel, arsenic 1 Verge scholar indicated successful a comment connected our original story astir nan value hike.
That’s backed up by users successful a Reddit thread that 9to5Google spotted, respective of whom reported getting nan connection to support paying $72.99 for six much months erstwhile they tried to cancel their subscriptions, though immoderate study that didn’t activity for them. Some who did get to support nan aged value opportunity it happened only erstwhile they logged successful utilizing a web browser connected their machine and pushed done offers to region their subscription instead.
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Sling TV’s streaming TV value goes up by $5.99 adjacent month


Photo by Chris Welch / The Verge
Sling TV is increasing its monthly subscription prices by $5.99 for each of its plans starting successful December. The streaming TV supplier said “rising costs” are to blasted for nan value hikes without specifying why — presumably, not each six of those bucks are intended to salary for its “arcade” room of interactive games that conscionable added Pac-Man and Trivia Crack.
There are 2 packages: Sling Orange, which includes Disney and ESPN networks, and Sling Blue, which includes Fox and NBC programming that antecedently costs $40 per month, individually. Now, they will costs $45.99 per month. There’s besides nan combo Sling Orange positive Blue, which offers a operation of some packages for $55 per period — but will spell up to $61. Current subscribers will spot nan value alteration pinch their billing day connected aliases aft December 20th.
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GeForce Now Founders won’t beryllium taxable to Nvidia’s upcoming 100-hour-a-month information cap.
No, Founders memberships will still person unlimited playtime hours for life, arsenic agelong arsenic location is nary lapse successful their membership.
Also:
Founders tin upgrade to Ultimate and return to their anterior Founders benefits astatine immoderate clip without penalty, arsenic agelong arsenic location is nary lapse successful their payments.


YouTube Premium subscribers are reporting value hikes astir nan globe


Illustration: Alex Castro / The Verge
YouTube is telling Premium subscribers extracurricular nan US that they’ll beryllium paying much for nan work soon, societal media users began reporting complete nan weekend. So far, nan higher prices are being reported successful regions that see nan EU, nan Middle East, and South America, according to Android Authority.
The value increases impact some individual and family plans. In immoderate EU countries, group person said they were told their family plans will beryllium going from €17.99 to €25.99 (or €11.99 to €13.99 for individuals) starting connected November 7th. Posts connected societal media are reporting akin increases successful places for illustration Singapore, Colombia, and Saudi Arabia. A Reddit personification is tracking nan amounts successful 1 thread.
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Disney’s password-sharing crackdown starts ‘in earnest’ this September


Illustration by Nick Barclay / The Verge
Disney Plus will soon nary longer fto you stock your password pinch group extracurricular your household. During an net telephone connected Wednesday, Disney CEO Bob Iger said nan crackdown will footwear disconnected “in earnest” this September.
The timeline for Disney’s password-sharing crackdown has been a spot confusing truthful far. In February, Disney announced plans to rotation retired paid sharing and besides began notifying users astir nan change. It past launched paid sharing successful a “few countries” successful June but provided nary accusation connected erstwhile it would scope nan US.
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The value of Disney Plus is astir to spell up


Image: Disney
The adjacent shape of Disney’s scheme to make its streaming services profitable is different information of value hikes served up pinch much news and caller playlist features.
Disney is rolling retired a caller activity of value hikes that its subscribers will astir apt beryllium nary excessively pleased to beryllium deed with. Beginning October 17th, individual monthly and yearly plans for Disney Plus, Hulu, and ESPN are each going up.
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