Sony Pictures Invests $100 Million In Virtual Reality Venue Cosm

Sony Pictures will put $100 cardinal and return a number liking successful virtual reality venue usability Cosm, arsenic nan workplace continues to build a business successful communal experiences.

As portion of nan investment, Sony Pictures Chief Executive Ravi Ahuja will besides subordinate Cosm’s committee of directors, nan workplace said Wednesday. The size of Sony’s number liking was not disclosed.

The El Segundo-based Cosm presently operates 3 venues — 1 astatine Hollywood Park successful Inglewood, and others successful Dallas and Atlanta. The institution plans to unfastened further venues successful Detroit and Cleveland.

Cosm bills itself arsenic a “shared reality venue,” and its accommodation halfway astir a massive, wraparound surface that is intended to envelop viewers pinch further integer effects. The institution has mostly focused connected sports, though it has besides shown Cirque du Soleil shows and done respective collaborations pinch Warner Bros., including caller screenings of 2001’s “Harry Potter and nan Sorcerer’s Stone” successful grant of nan film’s 25th anniversary.

“Cosm sits astatine nan intersection of respective trends shaping nan early of entertainment,” Ahuja said successful a statement. “We’ve followed Cosm since earlier motorboat and person been impressed pinch nan value of nan acquisition and nan enthusiasm it’s generating pinch audiences.”

The finance is Sony’s latest task into experiential entertainment. In 2024, nan Culver City-based workplace acquired dine-in theatre concatenation Alamo Drafthouse Cinema.