Nike's Biggest Chinese Challenger Has Landed In L.a. County

China’s sportswear elephantine has arrived successful Los Angeles County.

Nike rival Anta Sports opened its first North American unit shop successful Beverly Hills earlier this period arsenic it seeks to grow its world presence.

The company’s jackets person been sported connected nan slopes by marque ambassador Eileen Gu — nan San Francisco-reared, Chinese Olympic skier — passim nan Milan-Cortina Winter Olympics. Stephen Curry of nan Golden State Warriors has besides been spotted donning personalized Anta shoes.

Anta is already nan largest sportswear institution successful China, pinch yearly income of much than $10 cardinal worldwide. It is jumping into nan crowded U.S. sportswear market, starting pinch a astir 2,500 square-foot store. Its main business is moving and manner shoes marked by a elemental birdlike logo — nan missive “A” turned sideways — that scope from $80 to much than $200.

The shop opened Feb. 13 pinch an arena attended by Dallas Mavericks players Kyrie Irving and Klay Thompson, some erstwhile Nike athletes who person signed endorsement deals pinch Anta.

Irving, who has signed connected pinch nan institution arsenic its main imaginative officer, launched his ain statement of “Kai” hoops shoes, including a recent one that celebrated Chinese New Year.

The caller shop reflects Anta’s “commitment to nan U.S. market,” Anta brand’s Chief Executive Samuel Tsui said successful a statement.

The abstraction is meant to usability arsenic a “community and taste hub,” pinch tally clubs and different programs intended to observe nan “intersection of Chinese American heritage, sport, and capacity innovation,” according to nan company’s statement.

Anta is nan flagship explanation of genitor conglomerate Anta Sports Products, which was founded successful 1991 arsenic a mini footwear company.

The sanction loosely translates to “peaceful steps.” Its marque motto is “Keep Moving.”

The institution went nationalist connected nan Hong Kong Stock Exchange successful 2007. Soon aft nan 2008 Olympic Games successful Beijing, it became nan sportswear sponsor for China’s delegation to nan 2012 Olympic Games successful London, according to nan South China Morning Post.

Anta Sports bought nan authorities to nan Fila trademark successful China, Hong Kong and Macao successful 2009.

The sportswear group has been undergoing a accelerated description . In May, Anta Sports acquired nan German outdoor marque Jack Wolfskin for $290 million. In January, it struck a woody to go nan largest shareholder successful Puma by acquiring a 29% liking for $1.8 billion.

Since 2019, Anta Sports has been nan largest shareholder of Amer Sports, nan publically traded, Helsinki-based genitor institution of Arc’teryx, known for its high-end waterproof jackets that person go a Tiktok meme; Salomon, whose “Gorpcore” hiking shoes person been worn by Hailey Bieber and Bella Hadid; and Wilson, nan shaper of NBA’s charismatic basketballs.

As of June 2025, Anta Sports operated much than 13,000 stores crossed each its brands and employed astir 65,500 employees, according to nan company’s August interim financial report.

The company, which had astir 250 stores extracurricular of China arsenic of extremity of June 2025, has group a extremity of increasing to 1,000 stores successful Southeast Asia complete nan adjacent 3 years, Bloomberg reported successful September.

Anta Sports is besides “establishing a unit presence” successful nan United Arab Emirates, Saudi Arabia, Qatar, Egypt and Kenya.

Anta’s first U.S. unit location astatine 330 N. Beverly Drive is astatine nan tract of a erstwhile AllSaints store, neighboring nan Wilson sports instrumentality shop.